Last updated: November 2026
This policy explains how ADK9 Trained Dogs Ltd collects and uses your personal information when you use adk9.co.uk, contact us or book our services.
Who we are
ADK9 is a trading name of ADK9 Trained Dogs Ltd, a company registered in England and Wales (company number 13399590). Our address is Breck Farm, Breck Lane, Chesterfield, S43 2NP.
We are the controller of your personal information. You can contact us about anything in this policy by emailing ad***@*****co.uk or calling 01246 488886.
[CHECK: ICO registration number, if ADK9 pays the data protection fee: “We are registered with the Information Commissioner’s Office, number ZA000000.”]
What we collect
When you fill in our free evaluation or contact forms: your name, email address, phone number and postcode, plus the details you give us about your dog, such as its name, breed, age, behaviour, health, vaccinations, training history and your goals.
When you call, email or message us: your contact details and whatever you tell us.
When you book training or boarding: the details we need to provide the service, take payment and keep records. [CHECK: anything else collected at booking, such as emergency contacts or vet details.]
When you use our website: with your consent, information about how you use the site and which adverts brought you to us, collected through cookies. See our cookie policy.
How we use it and why
- To reply to your enquiry and arrange your evaluation. Lawful basis: taking steps at your request before entering into a contract.
- To provide training or boarding, and take payment. Lawful basis: performing our contract with you.
- To keep business, tax and licensing records. Lawful basis: legal obligation.
- To protect our forms from spam. Lawful basis: our legitimate interest in keeping our website secure.
- To understand how our website and adverts perform. Lawful basis: your consent, which you can withdraw at any time through Cookie settings.
- [CHECK: do ADK9 send newsletters or offers by email? If so: “To send you news and offers, if you’ve asked us to. Lawful basis: consent. You can unsubscribe at any time.”]
Who we share it with
We never sell your information. We share it only with companies that help us run the business, under contracts that require them to keep it safe and use it only on our instructions:
- Our website host, to run the site and store form submissions [CHECK: host name, for example 20i]
- Our email delivery provider, to send form submissions to us [CHECK: provider set up in WP Mail SMTP]
- CleanTalk, which checks form submissions for spam
- Google (Analytics and Ads) and Meta (Facebook and Instagram), only if you consent to analytics or marketing cookies
- [CHECK: booking, payment or accounts software, for example Stripe, Square, Xero]
We may also share information if the law requires it.
Transfers outside the UK
Some of these providers, such as Google, Meta and CleanTalk, may process information outside the UK. Where they do, we rely on safeguards recognised under UK law, such as the UK International Data Transfer Addendum or the UK-US data bridge.
How long we keep it
- Enquiries that don’t lead to a booking: [CHECK: suggest 12 months]
- Customer records: [CHECK: suggest 6 years after our last work together, for tax and accounting purposes]
- Cookie data: see our cookie policy
Your rights
You have the right to:
- ask for a copy of the information we hold about you
- ask us to correct anything that’s wrong
- ask us to delete your information
- ask us to limit how we use it, or object to how we use it
- ask us to send your information to you or someone else in a reusable format
- withdraw your consent at any time, where we rely on it
To use any of these rights, email ad***@*****co.uk. We’ll reply within one month.
Complaints
If you’re unhappy with how we’ve handled your information, please talk to us first. You also have the right to complain to the Information Commissioner’s Office at ico.org.uk/make-a-complaint or on 0303 123 1113.
Changes to this policy
We’ll update this page if anything changes. The date at the top shows when it was last updated.